Even for the most outgoing and bubbly industry professional, networking events can be a little daunting. It takes some talent to be able to confidently walk into a room full of people and sell what you have to offer.
Networking is an affective form of marketing. It’s how you show what you stand for as a business owner, employee and a professional in the automatic door field.
Some people rather avoid the situation where they will be asked repeatedly who they work for and what they do. But is that really a good idea? Avoiding the opportunity to do so much for such little effort? Below are some VERY GOOD reasons you should consider going to our next networking event (aside from free food and drink!)
It’s the perfect way to build business relationships
Networking is part of a long-lasting business approach. It is about producing, constructing and developing affiliations that will lead to coalitions, and cooperative ventures. New industry rapports start very effectively at business networking events.
Appearing at the event itself is just the first step. It all hangs on what you do with your newly established relationship afterwards. This will go from business relationship into a business opportunity.
It keeps you up to date with what is going on within the industry
When wining and dining with a group of people from the industry, you’re more than likely to get chatting about what has been going on within it. Attending the ADIA networking event allows members to gain insight into current and future ventures. It also allows you to discuss your challenges and the chance to talk about potential solutions.
It increases motivation
Most networking events can give you huge inspiration, new ideas and a sense of motivation. When you are placed in a room with people you consider achievers, it is hard not to go home and wonder what else you can be doing.
It gives you the chance to connect with key people within the industry
Networking events provides the perfect informal setting for you to meet those who could help build upon point 1.
It allows you to increase your visibility
Networking is more than just about personal marketing and getting more customers or business connection. It’s also about growing on your current network of friends, associates, and clients, and connecting via their networks.
Going to networking events is an significant marketing tactic.They give members and non-members alike to get their business and message in front of the right people.
It opens the door to building your team
Many business owners, partners and even engineers want something else from position that will take full advantage of their talents.
Networking events are a wonderful way to meet new candidates and potential contacts for job hunters.
So, how do you network affectively?
“Succeeding in business is all about making connections.” – Richard Branson, Virgin
Firstly, when you are at a networking event it’s best to not be OTT. Going into a conversation forcefully can make you come across as overly eager.
Our networking events are becoming more laid back with entertainment as a part of the networking experience so, not only will you be more effective in your networking, you’ll enjoy yourself more.
In addition, it’s best not to brag. It may be a time for you to shine but there is a line between showing what you and your business are capable of and arrogance. There’s no speedier way to put people off than being smug, especially at a networking event.
Be confident but be honest and humble about what you have achieved.
Lastly, try not to focus on yourself too much. Networking is about finding a win-win situation for all those involved in the connection.
Be sure to ask questions about the other person. And if you find out you can help that person, it’s kind to do them a favour.
Find out what others in the conversation do and what their goals are before trying to sell yourself.